{"id":1195,"date":"2025-04-14T16:13:00","date_gmt":"2025-04-14T13:13:00","guid":{"rendered":"https:\/\/indexpr.uz\/?p=1195"},"modified":"2026-06-22T12:42:03","modified_gmt":"2026-06-22T09:42:03","slug":"chto-takoe-sml-i-pochemu-biznesu-v-uzbekistane-bez-nego-ne-obojtis","status":"publish","type":"post","link":"https:\/\/indexpr.uz\/uz\/chto-takoe-sml-i-pochemu-biznesu-v-uzbekistane-bez-nego-ne-obojtis\/","title":{"rendered":"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 SML \u0438 \u043f\u043e\u0447\u0435\u043c\u0443 \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u0432 \u0423\u0437\u0431\u0435\u043a\u0438\u0441\u0442\u0430\u043d\u0435 \u0431\u0435\u0437 \u043d\u0435\u0433\u043e \u043d\u0435 \u043e\u0431\u043e\u0439\u0442\u0438\u0441\u044c"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>SML: \u041f\u043e\u0447\u0435\u043c\u0443 \u0431\u0438\u0437\u043d\u0435\u0441 \u0432 \u0423\u0437\u0431\u0435\u043a\u0438\u0441\u0442\u0430\u043d\u0435 \u043e\u0431\u044f\u0437\u0430\u043d \u0441\u043b\u0443\u0448\u0430\u0442\u044c, \u0447\u0442\u043e \u043e \u043d\u0451\u043c \u0433\u043e\u0432\u043e\u0440\u044f\u0442<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0435\u0433\u043e\u0434\u043d\u044f, \u043a\u043e\u0433\u0434\u0430 \u043a\u0430\u0436\u0434\u044b\u0439 \u043c\u043e\u0436\u0435\u0442 \u0441\u0442\u0430\u0442\u044c \u043f\u043e\u043b\u043d\u043e\u0446\u0435\u043d\u043d\u044b\u043c \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u043e\u043c \u0438 \u043c\u0435\u0434\u0438\u0430, \u0432\u0430\u0436\u043d\u043e \u0441\u043b\u0435\u0434\u0438\u0442\u044c \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0437\u0430 \u0442\u0435\u043c, \u0447\u0442\u043e \u0432\u044b \u0442\u0440\u0430\u043d\u0441\u043b\u0438\u0440\u0443\u0435\u0442\u0435, \u043d\u043e \u0438 \u0437\u0430 \u0442\u0435\u043c, \u0447\u0442\u043e \u043e \u0432\u0430\u0441 \u0433\u043e\u0432\u043e\u0440\u044f\u0442. Social Media Listening (SML) \u0443\u0436\u0435 \u0434\u0430\u0432\u043d\u043e \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u043b \u0431\u044b\u0442\u044c \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u2014 \u044d\u0442\u043e \u0444\u0443\u043d\u0434\u0430\u043c\u0435\u043d\u0442 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u0435\u0439, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u0433\u043e \u043e\u043f\u044b\u0442\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 Index \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u043a\u0430\u043a \u0438 \u0437\u0430\u0447\u0435\u043c \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u0441\u0442\u043e\u0438\u0442 \u0432\u0441\u0435\u0440\u044c\u0451\u0437 \u0437\u0430\u043d\u044f\u0442\u044c\u0441\u044f \u043f\u0440\u043e\u0441\u043b\u0443\u0448\u0438\u0432\u0430\u043d\u0438\u0435\u043c \u0438\u043d\u0444\u043e\u043f\u043e\u043b\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 Social Media Listening \u0438 \u043a\u0442\u043e \u044d\u0442\u0438\u043c \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social Media Listening \u2014 \u044d\u0442\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433\u0430 \u0438 \u0433\u043b\u0443\u0431\u043e\u043a\u043e\u0433\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u0439 \u043e \u0431\u0440\u0435\u043d\u0434\u0435, \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u0445, \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430\u0445 \u0438\u043b\u0438 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u0432 \u0446\u0435\u043b\u043e\u043c \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445, Telegram, \u0444\u043e\u0440\u0443\u043c\u0430\u0445, \u043e\u0442\u0437\u043e\u0432\u0438\u043a\u0430\u0445, \u0421\u041c\u0418 \u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u043e\u043d\u043b\u0430\u0439\u043d-\u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430\u0445. \u0413\u043b\u0430\u0432\u043d\u043e\u0435 \u043e\u0442\u043b\u0438\u0447\u0438\u0435 \u043e\u0442 \u043e\u0431\u044b\u0447\u043d\u043e\u0433\u043e \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433\u0430 \u2014 \u044d\u0442\u043e \u0444\u043e\u043a\u0443\u0441 \u043d\u0435 \u043d\u0430 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435, \u0430 \u043d\u0430 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435, \u0442\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0435 \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u0439.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SML \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0432\u044b\u044f\u0432\u043b\u044f\u0442\u044c \u0438\u043d\u0441\u0430\u0439\u0442\u044b, \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0443\u044e \u0441\u0440\u0435\u0434\u0443 \u0438 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u043e\u0431\u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f. \u0420\u0430\u0441\u0442\u0451\u0442 \u0442\u0440\u0435\u043d\u0434 \u0438 \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u0443\u044e \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443: \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u0432\u0430\u0436\u043d\u043e \u0437\u043d\u0430\u0442\u044c \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e, \u0447\u0442\u043e \u043e \u043d\u0451\u043c \u0434\u0443\u043c\u0430\u044e\u0442, \u043d\u043e \u0438 \u043a\u0430\u043a \u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044e\u0442 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u044b, \u043d\u0430 \u043a\u0430\u043a\u0443\u044e \u0426\u0410 \u043e\u043d\u0438 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u0438 \u043a\u0430\u043a\u0438\u0435 \u0445\u043e\u0434\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u0438\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u0447\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f PR-\u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u044b, \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438, \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u0438 \u2014 \u0432\u0441\u0451 \u0447\u0430\u0449\u0435 \u2014 \u0441\u043b\u0443\u0436\u0431\u044b \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u0438, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432 \u0431\u0430\u043d\u043a\u0430\u0445.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041a\u0430\u043a \u044d\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. \u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433\u0430. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b: Brand Analytics, YouScan, \u041c\u0435\u0434\u0438\u0430\u043b\u043e\u0433\u0438\u044f. \u0412 Index \u0447\u0430\u0449\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f BA \u2014 \u044d\u0442\u043e \u0441\u0430\u043c\u044b\u0439 \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043f\u043e\u0434 \u0440\u044b\u043d\u043e\u043a \u0423\u0437\u0431\u0435\u043a\u0438\u0441\u0442\u0430\u043d\u0430, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0441\u0438\u043b\u044c\u043d\u043e\u043c\u0443 \u0441\u0431\u043e\u0440\u0443 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438\u0437 Telegram \u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c Meta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. \u0421\u0431\u043e\u0440 \u0434\u0430\u043d\u043d\u044b\u0445. \u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u043f\u043e \u00ab\u043a\u043b\u044e\u0447\u0435\u0432\u0438\u043a\u0430\u043c\u00bb \u0441\u043e\u0431\u0438\u0440\u0430\u044e\u0442 \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u044f \u0438\u0437 Facebook, Twitter\/X, Instagram, TikTok, Telegram, YouTube, \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u044b\u0445 \u0441\u0430\u0439\u0442\u043e\u0432, \u0444\u043e\u0440\u0443\u043c\u043e\u0432, \u0431\u043b\u043e\u0433\u043e\u0432 \u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. \u0410\u043d\u0430\u043b\u0438\u0437:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0442\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 (positive, neutral, negative);<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u0432\u044b\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u043e\u0432 \u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u0430\u0442\u0442\u0435\u0440\u043d\u043e\u0432;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u0442\u0440\u0435\u043d\u0434-\u0430\u043d\u0430\u043b\u0438\u0437 \u0438 \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u0435 \u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043a\u043b\u0430\u0441\u0442\u0435\u0440\u043e\u0432.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. \u0418\u043d\u0442\u0435\u0440\u043f\u0440\u0435\u0442\u0430\u0446\u0438\u044f \u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 PR- \u0438 ORM-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u043a\u0440\u0438\u0437\u0438\u0441\u043d\u043e\u0435 \u0440\u0435\u0430\u0433\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0445 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0439;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u043a\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0435\u0439.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041f\u043e\u0447\u0435\u043c\u0443 SML \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c \u0431\u0438\u0437\u043d\u0435\u0441\u0443<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. \u0420\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c. \u042d\u0442\u043e \u0431\u0430\u0437\u0430 \u0434\u043b\u044f \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438. \u0412\u044b \u0437\u043d\u0430\u0435\u0442\u0435, \u043a\u0430\u043a \u0432\u043e\u0441\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u0432\u0430\u0448 \u0431\u0440\u0435\u043d\u0434 \u0437\u0434\u0435\u0441\u044c \u0438 \u0441\u0435\u0439\u0447\u0430\u0441.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. \u0411\u044b\u0441\u0442\u0440\u0430\u044f \u0440\u0435\u0430\u043a\u0446\u0438\u044f \u043d\u0430 \u043d\u0435\u0433\u0430\u0442\u0438\u0432. \u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u043e\u0432\u0440\u0435\u043c\u044f \u043e\u0442\u0440\u0435\u0430\u0433\u0438\u0440\u043e\u0432\u0430\u0442\u044c, \u043d\u0435 \u0434\u043e\u0436\u0438\u0434\u0430\u044f\u0441\u044c, \u043f\u043e\u043a\u0430 \u043f\u043e\u0441\u0442 \u043d\u0430 Telegram-\u043a\u0430\u043d\u0430\u043b\u0435 \u0441 300 \u0442\u044b\u0441\u044f\u0447\u0430\u043c\u0438 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u043d\u0430\u0431\u0435\u0440\u0451\u0442 \u0432\u0438\u0440\u0443\u0441\u043d\u043e\u0441\u0442\u044c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. \u0418\u0437\u0443\u0447\u0435\u043d\u0438\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439. \u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043f\u043e\u043d\u044f\u0442\u044c \u0431\u043e\u043b\u0438, \u0436\u0435\u043b\u0430\u043d\u0438\u044f \u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u044f \u0432\u0430\u0448\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u2014 \u043d\u0435 \u043f\u043e \u043e\u0442\u0447\u0451\u0442\u0443, \u0430 \u0432 \u0436\u0438\u0432\u043e\u043c \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. \u041e\u0446\u0435\u043d\u043a\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439. \u0412\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0435 \u043e\u0431\u0440\u0430\u0442\u043d\u0443\u044e \u0441\u0432\u044f\u0437\u044c \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0438 PR-\u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u044b, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0438\u0437\u043c\u0435\u0440\u044f\u0435\u0442\u0435 \u0432\u043e\u0432\u043b\u0435\u0447\u0451\u043d\u043d\u043e\u0441\u0442\u044c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5. \u0410\u043d\u0430\u043b\u0438\u0437 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432. \u041a\u0430\u043a\u0438\u0435 \u043e\u0448\u0438\u0431\u043a\u0438 \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u044e\u0442 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u044b? \u0427\u0442\u043e \u0432\u044b\u0437\u044b\u0432\u0430\u0435\u0442 \u0443 \u043d\u0438\u0445 \u043f\u043e\u0437\u0438\u0442\u0438\u0432, \u0447\u0442\u043e \u2014 \u043d\u0435\u0433\u0430\u0442\u0438\u0432? \u042d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u0435\u0432\u0440\u0430\u0442\u0438\u0442\u044c \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041a\u043e\u043c\u0443 \u044d\u0442\u043e \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432\u0430\u0436\u043d\u043e?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 FMCG \u0438 \u0440\u0438\u0442\u0435\u0439\u043b \u2014 \u0432\u044b\u0441\u043e\u043a\u0430\u044f \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u044c \u0440\u0435\u0430\u043a\u0446\u0438\u0438 \u043d\u0430 \u043e\u0442\u0437\u044b\u0432\u044b \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 IT \u0438 \u0444\u0438\u043d\u0442\u0435\u0445 \u2014 \u043e\u0431\u0440\u0430\u0442\u043d\u0430\u044f \u0441\u0432\u044f\u0437\u044c \u043f\u043e \u0431\u0430\u0433\u0430\u043c, \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0443, UX.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u0411\u0430\u043d\u043a\u0438 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u044b \u2014 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u0441\u0435\u0440\u0432\u0438\u0441\u0430 \u0438 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0434\u043e\u0432\u0435\u0440\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u0413\u043e\u0441\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u044b \u0438 \u041d\u041a\u041e \u2014 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u0444\u0435\u0439\u043a\u043e\u0432, \u0442\u0440\u0435\u043d\u0434\u043e\u0432, \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u043c\u043d\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u0424\u0430\u0440\u043c\u0430\u0446\u0435\u0432\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0441\u0435\u043a\u0442\u043e\u0440 \u2014 \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433 \u043e\u0442\u0437\u044b\u0432\u043e\u0432 \u043e \u043b\u0435\u043a\u0430\u0440\u0441\u0442\u0432\u0430\u0445, \u0432\u044b\u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u043e\u0431\u043e\u0447\u043d\u044b\u0445 \u044d\u0444\u0444\u0435\u043a\u0442\u043e\u0432, \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u0437\u0430 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u0435\u043c \u0434\u0435\u0437\u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u043f\u0440\u0438 \u0432\u044b\u0445\u043e\u0434\u0435 \u043d\u043e\u0432\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043d\u0430 \u0440\u044b\u043d\u043e\u043a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u0441\u043e\u0431\u043e\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0441\u0442\u043e\u0438\u0442 \u0443\u0434\u0435\u043b\u0438\u0442\u044c \u0444\u0430\u0440\u043c-\u0441\u0435\u043a\u0442\u043e\u0440\u0443. \u0417\u0434\u0435\u0441\u044c \u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044e\u0442 \u0441\u0442\u0440\u043e\u0433\u0438\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u044f \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438, \u043d\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u0430\u044f \u043e\u0431\u0440\u0430\u0442\u043d\u0430\u044f \u0441\u0432\u044f\u0437\u044c \u043a\u0440\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0432\u0430\u0436\u043d\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e&nbsp;<a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/26798054\/?utm_source=chatgpt.com\">\u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044e \u0432 Drug Safety<\/a>, \u0437\u0430 \u0434\u0432\u0430 \u0433\u043e\u0434\u0430 \u0432 \u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445 \u0431\u044b\u043b\u043e \u0441\u043e\u0431\u0440\u0430\u043d\u043e \u0441\u0432\u044b\u0448\u0435 22 \u043c\u043b\u043d \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u0439, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u0441 \u043b\u0435\u043a\u0430\u0440\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c\u0438 \u043f\u0440\u0435\u043f\u0430\u0440\u0430\u0442\u0430\u043c\u0438. \u041e\u0434\u043d\u0430\u043a\u043e \u0430\u0432\u0442\u043e\u0440\u044b \u043f\u043e\u0434\u0447\u0451\u0440\u043a\u0438\u0432\u0430\u044e\u0442, \u0447\u0442\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0442\u0430\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0434\u043b\u044f \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u043c\u043e\u0436\u043d\u043e \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u0441\u043b\u0435 \u0442\u0449\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u0432\u0435\u0440\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438, \u0447\u0442\u043e\u0431\u044b \u043d\u0435 \u0434\u043e\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u0444\u0435\u0439\u043a\u043e\u0432 \u0438\u043b\u0438 \u043d\u0435\u0432\u0435\u0440\u043d\u044b\u0445 \u0442\u0440\u0430\u043a\u0442\u043e\u0432\u043e\u043a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041a\u043e\u0433\u0434\u0430 SML \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u043d\u0443\u0436\u0435\u043d?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u043f\u043e\u0441\u043b\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u043f\u0440\u0438 \u0432\u044b\u0432\u043e\u0434\u0435 \u043d\u043e\u0432\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043d\u0430 \u0440\u044b\u043d\u043e\u043a;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u0438\u043b\u0438 \u043f\u043e\u0441\u043b\u0435 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0433\u043e \u043a\u0440\u0438\u0437\u0438\u0441\u0430;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u043f\u0440\u0438 \u0432\u044b\u0445\u043e\u0434\u0435 \u043d\u0430 \u043d\u043e\u0432\u044b\u0435 \u0440\u044b\u043d\u043a\u0438;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u0432 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f\u0445, \u043a\u043e\u0433\u0434\u0430 \u0440\u0430\u0441\u0442\u0451\u0442 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u0430 \u0438\u043b\u0438 \u0434\u0435\u0437\u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 HR \u0438 \u0440\u0430\u0431\u043e\u0442\u043e\u0434\u0430\u0442\u0435\u043b\u0438 \u2014 \u0438\u043c\u0438\u0434\u0436 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u0433\u043b\u0430\u0437\u0430\u0445 \u0441\u043e\u0438\u0441\u043a\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">SML \u2014 \u044d\u0442\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0435\u0432, \u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u0440\u0430\u0431\u043e\u0442\u0435 \u0441 \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u0435\u043c \u0431\u0440\u0435\u043d\u0434\u0430. \u041e\u043d \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0431\u0440\u0435\u043d\u0434\u0443 \u0432\u0438\u0434\u0435\u0442\u044c, \u0441\u043b\u044b\u0448\u0430\u0442\u044c \u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0432\u043e\u0432\u0440\u0435\u043c\u044f. \u0415\u0441\u043b\u0438 \u0431\u0438\u0437\u043d\u0435\u0441 \u043d\u0435 \u0441\u043b\u0443\u0448\u0430\u0435\u0442 \u0441\u0432\u043e\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u2014 \u0437\u0430 \u043d\u0435\u0433\u043e \u044d\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u0442 \u043a\u0442\u043e-\u0442\u043e \u0434\u0440\u0443\u0433\u043e\u0439, \u2013 \u043f\u043e\u0434\u0435\u043b\u0438\u043b\u0441\u044f \u0414\u0436\u0430\u0441\u0443\u0440 \u041f\u0443\u043b\u0430\u0442\u043e\u0432, \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c PR-\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0432 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0435 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 Index.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Index \u2014 \u043f\u0435\u0440\u0432\u043e\u0435 \u0432 \u0423\u0437\u0431\u0435\u043a\u0438\u0441\u0442\u0430\u043d\u0435 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u0443\u0441\u043b\u0443\u0433\u0430\u043c\u0438 \u043f\u043e ORM, SERM \u0438 \u0448\u0438\u0440\u043e\u043a\u0438\u043c \u0441\u043f\u0435\u043a\u0442\u0440\u043e\u043c \u0443\u0441\u043b\u0443\u0433 \u043f\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044e \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u0435\u0439 \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435. \u042f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0432\u0435\u0440\u0438\u0444\u0438\u0446\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u043c \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u043c Brand Analytics \u0432 \u0423\u0437\u0431\u0435\u043a\u0438\u0441\u0442\u0430\u043d\u0435.<\/p>","protected":false},"excerpt":{"rendered":"<p>PR-\u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0433\u043e \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 Index \u0414\u0436\u0430\u0441\u0443\u0440 \u041f\u0443\u043b\u0430\u0442\u043e\u0432 \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u0435\u0442, \u043f\u043e\u0447\u0435\u043c\u0443 Social Media Listening \u2014 \u044d\u0442\u043e \u0443\u0436\u0435 \u043d\u0435 \u0442\u0440\u0435\u043d\u0434, \u0430 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/p>","protected":false},"author":1,"featured_media":1196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-1195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekspertnyj-material"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 SML \u0438 \u043f\u043e\u0447\u0435\u043c\u0443 \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u0432 \u0423\u0437\u0431\u0435\u043a\u0438\u0441\u0442\u0430\u043d\u0435 \u0431\u0435\u0437 \u043d\u0435\u0433\u043e \u043d\u0435 \u043e\u0431\u043e\u0439\u0442\u0438\u0441\u044c - Index<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indexpr.uz\/uz\/chto-takoe-sml-i-pochemu-biznesu-v-uzbekistane-bez-nego-ne-obojtis\/\" \/>\n<meta property=\"og:locale\" content=\"uz_UZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 SML \u0438 \u043f\u043e\u0447\u0435\u043c\u0443 \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u0432 \u0423\u0437\u0431\u0435\u043a\u0438\u0441\u0442\u0430\u043d\u0435 \u0431\u0435\u0437 \u043d\u0435\u0433\u043e \u043d\u0435 \u043e\u0431\u043e\u0439\u0442\u0438\u0441\u044c - Index\" \/>\n<meta property=\"og:description\" content=\"PR-\u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0433\u043e \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 Index \u0414\u0436\u0430\u0441\u0443\u0440 \u041f\u0443\u043b\u0430\u0442\u043e\u0432 \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u0435\u0442, \u043f\u043e\u0447\u0435\u043c\u0443 Social Media Listening \u2014 \u044d\u0442\u043e \u0443\u0436\u0435 \u043d\u0435 \u0442\u0440\u0435\u043d\u0434, \u0430 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/indexpr.uz\/uz\/chto-takoe-sml-i-pochemu-biznesu-v-uzbekistane-bez-nego-ne-obojtis\/\" \/>\n<meta property=\"og:site_name\" content=\"Index\" \/>\n<meta property=\"article:published_time\" 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